Choose Your Keywords CarefullyIn order for SEO to work for your website, you need to be able to convey what your website and company are about. Pick one or two things regarding your business that you want to optimize for search, and stick with them. These words could be about a popular product or service, or something new you are trying to get off the ground. Either way, stay consistent. The keywords that you choose need to relate back to whatever product or service you wish to promote. Choose keywords that are industry specific, common and uncommon terminology, or related words. Be aware of what your customers and target audiences are searching, as well. Understanding how your customers search will assist in developing an effective keyword campaign. For example, if I were a dog trainer , I would optimize my website around the terms dog training classes, dog obedience training, how to train a puppy, and puppy training. While the company may offer other services, choosing one area on which to focus when determining keywords creates a clear campaign.
Place Your Keywords in the Right PlaceKeywords for SEO purposes should NOT just appear in the body text. In order to maximize your SEO efforts, keywords should be placed throughout each page in five places: