Communication is key to the success of any business. Throughout history we have seen that all effective leaders have one thing in common: they are all highly skilled communicators. In today’s world, where communication via social media can take place in just a matter of seconds, how do business owners ensure that they are still getting their message across clearly and effectively? Utilizing social media has become an essential business tool in getting messages out to the masses. According to the 2014 Social Media Marketing Industry Report, 92 percent of marketers agree that social media is important to business and 97 percent of marketers say that they use social media to market to consumers. However, according to this same report, 89 percent of marketers are unsure of the best ways to engage with their audience via social media. But no single social media sites are alike. Although most businesses agree that Facebook is the most effective social media site in communicating with their customers, there are still many other platforms available to engage with customers. So which social media platforms Should your business be using and how can you manage successful online communication?