CATVANTAGE™

Organizations require strong communication strategies in order to run smoothly and effectively. CATMEDIA can enhance a company’s business communications by providing effective business communication tools and communication strategies across multiple channels and platforms, improving the experience, increasing productivity, and enhancing performance.

CATVANTAGE™ is our six-step trademarked communication strategy process. These six steps are what make our approach unique, and what will ultimately result in a clear message that an intended audience can understand and act upon. This six-step communication strategy allows us to create the most effective communication tool for your organization; build confidence and trust, and ultimately increase return.

What are the steps of CATVANTAGE™?

  • Step 1: Identify the problem
  • Step 2: Define the objective
  • Step 3: Determine the target audience
  • Step 4: Match the appropriate messaging tool to the audience
  • Step 5: Deliver the message
  • Step 6: Track results

The CATVANTAGE™ process utilizes a variety of tools, resources and approaches to create custom messages for custom results, including:

  • Organizational thinking
  • Problem solving skills
  • Demographic data
  • Psychographics data
  • Behavioral science information
  • Information design theory
  • Creativity
  • e-Learning
  • Interactivity
  • Knowledge of media
  • Knowledge of effective delivery systems

Our agency team members have decades of experience as designers, storytellers, marketers, and strategists. We work directly with our clients to develop a communication strategy that is effective, while providing excellent customer service.

Case Studies

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